Web analytics is the process of gathering and interpreting data from your website regarding visitors and their behavior while on your website and processing it in a way that provides insight into how your website is performing and what steps you can take to improve it.
Web analytics tools are used to help you spot trends and are not really geared towards giving you a spot on analysis as to the workings of your website. Even with tools offering real-time data, it is best to pull historical data and learn to interpret past behaviors in order to optimize future results.
The data collected, if properly used, will lead to your being able to provide a more enjoyable user experience to your visitors as well as increase conversions and allow for a positive return on investment of your website.
Google Analytics, ClickTracks and IndexTools (recently acquired by Yahoo!) are among the more visible services available to you. Before jumping into bed with any of these companies, remember to do your own independant research to see which is best suited to your needs.
Tags: SEO, Web Analytics
Posted in Technology |
